Generation Beauty Event by Ipsy (Toronto)

This past weekend was the first Generation Beauty event in Toronto! My friend Elena (+Nail Experiments) asked me to go with her and once I looked at what brands would be at the event, I knew I wanted to go. I had missed out on the super early bird tickets at $50, so I got my ticket for the early bird price of $100 (tickets were normally $200!!). Afterwards, I realized that since I'm a member of IpsyOS, I would be getting a free ticket - so I sold my ticket to another friend and brought her along on the journey.

Beauty Creator Badge
Generation Beauty is an event where beauty and fashion creators, along with makeup fanatics come and meet during a weekend of inspiration, networking, and fun! I wasn't sure what to expect at all since I've never been to an event like this before, but I was excited to try some new products out. 

Unfortunately, I was unable to come to the event on Saturday, as well as the Canadian Beauty Bloggers and IpsyOS dinners - which bummed me out, especially because I missed out on meeting some of my blogger friends and getting an awesome swag bag. I could only come on the Sunday, but ended up meeting Elena (+Nail Experiments).. but as soon as the event started we all got separated because we just ran to all the different booths haha,

Before coming to the event, I was expecting there to be booths everywhere with products to buy, but to my surprise only a handful of booths had products to buy, whereas the others just had displays of their products and gave away free samples. The line-ups at some booths were also ridiculously long.. 30min - 2 hour wait times!  Everyone who came to the event got a booklet with a map of the event, as well as tickets to redeem at each booth for a sample product (majority of them were full sized products!). Some booths had requirements to follow them on social media or post photos & tag them.

Check out all my photos, along with all the goodies I got!

#InstaReady photo from Physicians Formula
Me & my friend posing with our makeup bags.
The amazing display of Crown Brush brushes
Selfie after a makeup touch-up at Smashbox
Meeting @ssssamanthaa
The Good Stuff

All the items I got!
Essence Mascara's! I bought 5 for $15 - the others were free.
NYX Pro Lip Cream Palette's
Generously given to me by their PR contact
Absolute New York - Illuminating 3D Liquid Highlighter & Velvet Lippie
Smashbox - Photo Finish Pore Minimizing Foundation Primer, and a sample of their X-Rated Mascara
OGX Shampoo & Conditioner samples
Crown Brush Eyeliner & Makeup Brushes*
*The Makeup Brushes were generously given to me by their CFO, Dan
Another look at Crown Brush Makeup Brushes*
*The Makeup Brushes were generously given to me by their CFO, Dan
Physicians Formula - #InstaReady BB Cream (in light) and their Contour Trio BB Stick's in Bronze & Blush 
The last of the samples: Cake - Everything Balm, Luxie - Tapered Highlighting Brush, Royal & Langnickel - Moda Smokey Eye, NudeStix - Gel Colour Lip & Cheek Balm, and Pur Volume Vixen Mascara

Did any of you girls go? I wish I had went on the Saturday so I could actually meet up with people. I think I'll come to this event if it comes back next year, but I hope their event gets sorted out better.. Maybe more people available to give out samples to avoid huge lines, blogger/vlogger discussions, makeup tutorials, and definitely more products available for purchase? I think that would make for an awesome event.

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